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Ifty Azad Appointed Chief Executive Officer of HSW Wheels, Inc. and West Coast Wheels & Tire Outlet

FRESNO, CA — April 2026 — HSW Wheels, Inc. today announced the appointment of Ifty Azad as Chief Executive Officer, a newly established executive role aimed at strengthening operational alignment across its eCommerce and retail divisions. Mr. Ifty will concurrently oversee operations at West Coast Wheels & Tire Outlet, one of Fresno County’s established and customer-preferred tire and wheel retailers.

At 20, Ifty brings a focused, execution-driven leadership style shaped by hands-on experience in high-volume automotive distribution and brand operations. Born in Dhaka, Bangladesh, with family roots in Munshiganj, he has built a career grounded in entrepreneurship, systems development, and scalable growth strategies. His approach emphasizes structured processes, pricing discipline, and end-to-end operational control across inventory, sales, and fulfillment channels.

Ifty currently serves as Chief Operating Officer of TWW Distribution, Inc., where he has been instrumental in optimizing warehouse systems, improving inventory accuracy, and driving revenue growth through coordinated sales execution. In parallel, he is the founder of the clothing brands Fiberpunk and Diagram, reflecting his broader engagement in brand development and consumer-facing businesses. He also operates automotive-focused brands including Tisli Wheels, Force Offroad, and IVISION Wheels, contributing to product strategy, positioning, and market expansion.

HSW Wheels, Inc. operates HSW Tires, an eCommerce B2C platform founded in 2025 that serves customers across the United States with a wide range of tires, wheels, and automotive accessories. The platform is designed to deliver a streamlined purchasing experience supported by competitive pricing and fulfillment efficiency. Complementing this digital presence, West Coast Wheels & Tire Outlet, located at 1412 N Blackstone Ave, Fresno, CA, has been serving the local market since 2011, building a reputation for reliability, product availability, and consistent customer service.

“I am stepping into this role with a clear focus on execution,” said Ifty. “Our priority is to build a system that is fast, consistent, and scalable across both eCommerce and retail. We will tighten operations, improve inventory flow, and ensure that every customer interaction reflects reliability. The objective is straightforward: deliver better availability, sharper pricing, and a process that works without friction.”

Waqas Hassan, Founder and Owner of HSW Wheels, Inc. and Chief Executive Officer of TWW Distribution, Inc., will continue to lead overall corporate strategy while working closely with Ifty on operational expansion initiatives.